…Nevertheless, there are still enough high-profile projects to get buyers in the door.

Good Universe’s Elton John biopicRocketman is generating sizeable interest, and the pop icon himself may make an appearance at AFM to personally plug the project. Another buzzed-about title is Voltage Pictures’ AdamSandler comedy The Cobbler.

Buyer Dylan Wiley, senior vp/general manager of Entertainment One Films U.S., says the continued advantage of coming in early on a project is that the finished film market is so competitive. “Distributors are willing to accept some execution and timing risk for more reasonably priced product purchased in advance at AFM and other film markets,” he says.

In addition to touting new wares, sales agents will use AFM to update foreign distributors on projects they’ve already invested in, including Johnny Depp action-comedy Mortdecai, which David Koeppbegan shooting last month for Lionsgate and OddLot Entertainment. Lionsgate International is selling the film overseas. Radiant Films’ Madame Bovary, starring Mia Wasikowska, also began shooting in recent days….

Rob the Mob

→ Director: Raymond De Felitta

→ Stars: Michael Pitt, Andy Garcia, Ray Romano, Nina Arianda, Aida Turturro

→ Sales agent: The Exchange

→ Buzz: The Mafia film, about a couple who boldly steals from some of New York City’s most powerful mobsters, will have its first market screening at AFM.